Each episode ends with a promise that the storyline is to be continued in another episode'. One of the defining features that makes a television program a soap opera, according to Albert Moran, is 'that form of television that works with a continuous open narrative. The longest-running current television soap is Coronation Street, which was first broadcast on ITV in 1960, with the record for the longest running soap opera in history being held by Guiding Light, which began on radio in 1937, transitioned to television in 1952, and ended in 2009.Ī crucial element that defines the soap opera is the open-ended serial nature of the narrative, with stories spanning several episodes. The term was preceded by “ Horse opera”.īBC Radio's The Archers, first broadcast in 1950, is the world's longest-running radio soap opera. The term 'soap opera' originated from radio dramas originally being sponsored by soap manufacturers.

A soap opera, or soap for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality.

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